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CAPTAIN MORGAN RUM TATTOO
When Sam Bronfman, President and CEO of Seagram¡¯s drinks company, arrived in the Caribbean in the 1940s, he was mesmerized by the opportunities presented by spiced rum. He quickly set about becoming ¡±Rum King of the World¡± and established a network of trading relationships with distillers across the region, founding the Captain Morgan Rum Company in 1945. When the Captain Morgan Rum Company subsequently purchased the Long Pond Distillery in Jamaica, Sam bought an age-old family recipe for spiced rum from the Levy Brothers, two Jamaican pharmacists from Kingston. That recipe would become the inspiration for Captain Morgan Original Spiced Rum.