Description
It’s 1976 in Santo Stefano Belbo, a small town in the Langhe that faces the Asti zone, famous for its moscato grape and the success of the writer Cesare Pavese. Here, a group of wine growers increasingly feels the need for a radical change that re-instils quality in the production of Moscato wine, which has become too commercial. At the same time, two brothers who are writing a new chapter in the Langhe of Barolo and Barbaresco, targeting quality precisely, wish to return to their native land in the Valdivilla hamlet of Santo Stefano Belbo, where their family has its roots.
CERETTO
At that time, the Ceretto family had already redesigned their labels and created the innovative graphic of the “slashed” label for the Arneis Blangè. In 1989, Giacomo Bersanetti, one of the most talented Italian designers, was invited to think up a new label and shape of the bottle. Cesare Pavese and his most famous book, The Moon and the Bonfires, were the inspiration. This gave rise to a Moon that forms the label and the Bonfire in the shape of the bottle.
With the third generation of the Cerettos and the second of the Scavinos, these families continue to produce Moscato with the same original idea: top quality, always keeping an eye on the latest innovations.
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